Dracula Untold

Global partnership case study

  • 13 markets

  • 27 channels

  • 5 websites

Client brief

Support global premier of Dracula Untold

Sell Luke Evans as fresh and redefined Dracula

Position the film as an epic action-fantasy with great spectacle

Target audience

Adults 15-45

Properties / Channels

Key territories

  • UK & Ireland
  • France
  • Germany
  • Italy
  • Spain
  • Russia
  • Spanish Latin America
  • Brazil
  • Australia / New Zealand
  • South East Asia

Our solution

Custom content

E! Special: Luke Evans
Editorial coverage in E! News
‘Behind the S­cenes’ interstitials

On-air advertising

Ad campaign, content-relevant sponsorship (e.g. vampire movies, series)

Consumer activation

Competitions to win merchandise and premiere tickets, promoted on-air and with digital and social

Digital marketing

E! Online content hub, supported via digital display
Custom content including custom photo galleries, games, articles, co-branded ad units and video

You deliver the brief.
We’ll deliver the results.

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