Multi-local partnership case study

  • 4 markets

  • 4 channels

  • 2 websites

Client brief

Create association between TRESemmé hair care brand and New York Fashion Week

Give consumers an insight into the latest fashion trends

Provide a behind-the-scenes look at some of the hottest runway shows at New York Fashion Week

Target audience

Women 18-39

Properties / Channels

Key territories

  • USA
  • Australia / New Zealand
  • South East Asia

Our solution

On-air advertising

Billboard sponsorship of New York Fashion Week related content and tune-in promos

Custom content

Shared and localized bespoke interstitials
Editorial integration into E! News segments

Consumer activation

Contest winners and fashion bloggers at NYFW used to drive custom on-air and digital content
Sponsorship of on­site ‘Hair Cams’ at Lincoln Center

Digital marketing

Sponsorship of E! Online’s NYFW ­related content hub
Display and mobile advertising
Branded social activity on Facebook and Instagram

You deliver the brief.
We’ll deliver the results.

For more information on how to partner with NBCUniversal International, just get in touch and we’ll be happy to help.

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