If it’s hot right now, it’s going to be on E! The only 24/7 channel dedicated to the world of entertainment, E! is the pulse of pop culture today. We bring our viewers into the heart of Hollywood with up-to-the-minute celebrity news, high-profile reality shows and all the glamour and gossip of the red carpet. Combining TV, digital and social content, E! is the always-on channel for pop culture fans everywhere.

Distribution

  • UK & Ireland
  • Germany
  • France
  • Portugal
  • Poland
  • Brazil
  • Australia / New Zealand
  • Africa & Middle East
  • Emerging Markets
  • South East Asia
  • Spanish Latin America

Our Audience

Male

 

Female

30%   70%
Median age: 35
  • We call E! viewers ‘amplifiers’

  • They are driven by social status, being glamorous, being ‘in the know’, and being seen as the first to try new things

  • Celebrity plays a big part in their lives – providing both endorsement of trends and styles but also the aspirational lifestyle they want

  • E! represents ‘the world they want’

  • This audience is valuable to advertisers because they are serious shoppers and they will amplify and share your brand message

  • Brands are a big part of their world – they are brand leaders and brand lovers

  • Ideal advertisers are female-targeted brands selling image-driven products

Best-fit ad categories

The products for which E! viewers most over-index
177*

Financial products

170*

Jewellery & watches

160*

Cosmetics

160*

Fast food

158*

Alcoholic drinks

158*

Mobile / casual gaming

150*

Cars

147*

Skincare

147*

Fragrance

145*

Fashion & clothing

*Index vs. non-viewers

Source: Unique Worlds. Universal Audiences. Tapestry Research 2015
We spoke to 6,500 TV viewers (3,900 NBCU viewers and 2,600 non-viewers) across 13 countries: Argentina, Australia, Brazil, France, Germany, Malaysia, Mexico, Philippines, Poland, Singapore, South Africa, Spain & the UK

Key programming

E!’s most-watched series chronicles the life of the ever growing Kardashian-Jenner family.

The E! News team deliver breaking news, celebrity scoop and coverage of entertainment’s biggest happenings in their signature fun (and unpredictable) style.

Join Ryan Seacrest and Giuliana Rancic as they welcome the biggest names in film and television on Live From The Red Carpet.

Every February and September, E! provides an inside look into New York’s Mercedes-Benz Fashion Week and celebrates everything trendy, stylish and hot.

Images are representative of the type of programming on each of NBCUniversal’s channel brands, although the programmes may not be available in every country

Key property Live from the Red Carpet

Partner with E!’s world-class red carpet programming to give your brand the ultimate A-list treatment.

View Live from the Red Carpet

Key property New York Fashion Week

Twice a year, E! provides exclusive access to the world-renowned New York Fashion Week. Whether it’s the front row or backstage, on screen or on the go, we can integrate your brand into a range of programming and live coverage, as well as connecting you to talent, celebrities, bloggers and fashionistas

View New York Fashion Week

Explore our networks

Interested in this channel?

For more information on advertising and sponsorship opportunities on this channel, just get in touch and we’ll be happy to help.

Contact us