Uniting individuals and families in over 80 million homes worldwide, Universal Channel is NBCUniversal’s international flagship entertainment destination, dedicated to world-class, character-driven shows that get everybody talking. Our content is smart, bold and original, and our unique, multi-layered characters inspire loyalty and steal the hearts of our forward-thinking audience.

Distribution

  • UK & Ireland
  • Germany
  • Poland
  • Brazil
  • Australia / New Zealand
  • Africa
  • Emerging Markets
  • Spanish Latin America

Our Audience

Male

 

Female

45%   55%
Median age: 46
  • We call Universal Channel viewers ‘uniters’

  • Global citizens, who are upward-looking, connected and ambitious

  • They are driven by family and friends, and believe in the value of quality, and quality of values

  • Universal Channel represents ‘the world they share’

  • This audience is valuable to advertisers because they are willing to pay for quality and they look to ads to provide them with information and reassurance that a brand is worthwhile

  • Ideal advertisers are quality brands aspiring to global renown

Best-fit ad categories

The products for which Universal viewers most over-index
167*

Financial products

149*

Cars

134*

Mobile networks

144*

Fast food

136*

Alcoholic drinks

126*

Consumer electronics

*Index vs. non-viewers

Source: Unique Worlds. Universal Audiences. Tapestry Research 2015
We spoke to 6,500 TV viewers (3,900 NBCU viewers and 2,600 non-viewers) across 13 countries: Argentina, Australia, Brazil, France, Germany, Malaysia, Mexico, Philippines, Poland, Singapore, South Africa, Spain & the UK

Key programming

Smart, sharp and uber-stylish legal drama about the two guys everyone wants to be - and be with. Millions of fans can’t be wrong.

The smash-hit crime comedy about buddy detectives, fake psychic powers and a whole lot of pineapples. Winner of the People’s Choice Award 2014.

One of the highest-rated cable shows ever, Royal Pains follows Hank Lawson: unwilling doctor-for-hire to the rich and famous.

Images are representative of the type of programming on each of NBCUniversal’s channel brands, although the programmes may not be available in every country

Explore our networks

Interested in this channel?

For more information on advertising and sponsorship opportunities on this channel, just get in touch and we’ll be happy to help.

Contact us