Uniting individuals and families in over 80 million homes worldwide, Universal Channel is NBCUniversal’s international flagship entertainment destination, dedicated to world-class, character-driven shows that get everybody talking. Our content is smart, bold and original, and our unique, multi-layered characters inspire loyalty and steal the hearts of our forward-thinking audience.
- UK & Ireland
- Australia / New Zealand
- Emerging Markets
- Spanish Latin America
|Median age: 46|
We call Universal Channel viewers ‘uniters’
Global citizens, who are upward-looking, connected and ambitious
They are driven by family and friends, and believe in the value of quality, and quality of values
Universal Channel represents ‘the world they share’
This audience is valuable to advertisers because they are willing to pay for quality and they look to ads to provide them with information and reassurance that a brand is worthwhile
Ideal advertisers are quality brands aspiring to global renown
Best-fit ad categories
The products for which Universal viewers most over-index
*Index vs. non-viewers
Source: Unique Worlds. Universal Audiences. Tapestry Research 2015
We spoke to 6,500 TV viewers (3,900 NBCU viewers and 2,600 non-viewers) across 13 countries: Argentina, Australia, Brazil, France, Germany, Malaysia, Mexico, Philippines, Poland, Singapore, South Africa, Spain & the UK
Smart, sharp and uber-stylish legal drama about the two guys everyone wants to be - and be with. Millions of fans can’t be wrong.
The smash-hit crime comedy about buddy detectives, fake psychic powers and a whole lot of pineapples. Winner of the People’s Choice Award 2014.
One of the highest-rated cable shows ever, Royal Pains follows Hank Lawson: unwilling doctor-for-hire to the rich and famous.
Images are representative of the type of programming on each of NBCUniversal’s channel brands, although the programmes may not be available in every country
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