Live from the Red Carpet

Partner with E! in its world class Red Carpet coverage and supporting programming to give your brand the ultimate A-list treatment.

Red Carpet events we cover

Golden Globe Awards

SAG Awards

Grammy Awards

Academy Awards

Billboard Music Awards

LIVE the MET gala

Primetime Emmy Awards

American Music Awards

Our Audience

(2014 Red Carpet Global Viewing Figures)




3.4M   9.5M
  • E! Red Carpet attracts young, affluent trendsetters who engage across all E! platforms.

  • To find out more about how to get involved with a Live from the Red Carpet event, just get in touch.

On-air advertising

Arielle sponsors the Golden Globes LFRC on-air promo in the UK sponsors the Academy Awards LFRC on-air promo in Australia

Custom content

Host throws to Volkswagen custom vignettes in the US during the Grammys LFRC

Jaguar custom vignette created for the Emmys LFRC in S. Africa

Digital marketing

AT&T sponsors the Golden Globes LFRC homepage in the US

Talent engagement

Custom vignette for L’Oreal in the US featuring E! talent Christina Milian

Custom promo for L’Oreal in Australia featuring E! talent Giuliana Rancic

Off-air communication

Co-branded LFRC transit ad featuring affiliate partners

Co-branded print ad featuring an affiliate partner

Consumer activation

E! Philippines competition vignette sponsored by TRESemme

View more initiatives:

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For more information on how to partner with NBCUniversal International, just get in touch and we’ll be happy to help.

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