Syfy is the home of unlimited imagination, exceptional experiences and greater entertainment. Syfy attracts viewers who are explorers, risk-takers, innovators and technophiles through critically acclaimed series, blockbuster events, and immersive multi-screen experiences that push boundaries and spark imagination.


  • UK & Ireland
  • Germany
  • France
  • Spain
  • Portugal
  • Poland
  • Brazil
  • Australia
  • Emerging Markets
  • Spanish Latin America

Our Audience




52%   48%
Median age: 44
  • We call Syfy viewers ‘igniters’

  • They see the value in thinking differently and being innovative

  • Early adopters of new technologies, they are forward-thinking adventurers who like to be challenged

  • Syfy represents ‘the world they imagine’

  • This audience is valuable to advertisers because they are open-minded and interested in new things – they are the experts the rest of us look to

  • Ideal advertisers are leading brands introducing a new innovation or challenging their consumers to think differently

Best-fit ad categories

The products for which Syfy viewers most over-index

Console or PC gaming


Alcoholic drinks


Financial products


Mobile / casual gaming


Fast food


Online retailers






Home enter.


Mobile handsets or networks

*Index vs. non-viewers

Source: Unique Worlds. Universal Audiences. Tapestry Research 2015
We spoke to 6,500 TV viewers (3,900 NBCU viewers and 2,600 non-viewers) across 13 countries: Argentina, Australia, Brazil, France, Germany, Malaysia, Mexico, Philippines, Poland, Singapore, South Africa, Spain & the UK

Key programming

In the year 2047, it’s a new Earth – with new rules. Cut to the town of Defiance, where humans and aliens try to live harmoniously together. But can it ever work?

By 2043, a virus has wiped out most of the world’s population. James Cole must journey from a post-apocalyptic America back to 2015 to stop the virus from ever happening.

Dominion is set 25 years after ‘The Extinction War’, when the archangel Gabriel waged battle against mankind with an army of angels. Now mankind is fighting back.

FBI Agent Audrey Parker is sent to Haven, ME to investigate a group of residents cursed with strange superhuman afflictions. Based on the Stephen King novel.

Endlessly creative gameshow in which special effect makeup artists compete in elaborate challenges for the chance to win $100,000.

Images are representative of the type of programming on each of NBCUniversal’s channel brands, although the programmes may not be available in every country

Key property: Syfy @

The Syfy @ Series gives your brand the chance to directly interact with the millions of fans that flock to global events covering sci-fi, comics, gaming and gadgets.

View Syfy @

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Interested in this channel?

For more information on advertising and sponsorship opportunities on this channel, just get in touch and we’ll be happy to help.

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